Capability 04

Innovation Labs

WebAR, spatial interfaces, rapid prototypes, emerging technology and experimental R&D.

What we build

  • Browser-based AR and spatial experiences
  • Spatial interface prototypes for depth-first interaction
  • Rapid prototypes that answer one question quickly
  • Emerging-technology research with an honest verdict

Where it can be used

  • Architecture and product decisions made on-site rather than on paper
  • Innovation teams that need proof before commitment
  • Retail and cultural spaces layering digital onto physical
  • Early bets on interaction models that are not standard yet

Typical deliverables

  • Prototype with a clearly scoped question
  • Technical feasibility findings
  • Device support and fallback matrix
  • Recommendation on whether to proceed

Relevant technologies

WebXR / WebARPlane detection & world anchoringDeviceOrientationRapid prototypingMobile GPU budgeting

Relevant work

Projects in this capability.

Other capabilities

Next

What should exist next?

Have an idea that doesn't fit the usual brief?