Capability 03
3D Design & Motion
CGI, simulation, motion systems, product visualization and cinematic digital storytelling.
What we build
- Cinematic CGI films and product visualisation
- Fluid, particle and rigid-body simulation work
- Motion systems and choreography for interfaces and installations
- Real-time 3D scenes engineered for the browser
Where it can be used
- Product storytelling where the product cannot be filmed
- Launch films that need to live on the web, not only on video platforms
- Interfaces that need motion with hierarchy and intent
- Environments and objects that must exist before they physically exist
Typical deliverables
- Look development and lighting direction
- Simulation and animation passes
- Real-time or sequence-based delivery
- Motion specification for engineering
Relevant technologies
Physically based renderingSimulation pipelinesReal-time 3DFrame-sequence deliveryMotion systems
Relevant work
Projects in this capability.
Other capabilities
Next
What should exist next?
Have an idea that doesn't fit the usual brief?